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Research What cars do Canadians want from Santa?

22:36  14 december  2017
22:36  14 december  2017 Source:   autofile.ca

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And then Santa would be a Canadian citizen so he wouldn’t have to lie when he puts a Canadian flag on his mighty backpack while travelling abroad. I would include a bridge or two for Montreal, but Quebec wanted to write its own list. The good news is that Canada does not have to ask for more

Last year, I listed so many things I fancied so my Secret Santa could choose which one would be easier to get. I did not expect he would give me ALL + much more! How about you, have you thought about what you want from Santa this Christmas?

In an annual survey on what kind of vehicle Canadians would like Santa to bring them this Christmas, the answers were both expected and, in some cases, quite surprising, according to DesRosiers Automotive Consultants (DAC).

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So, what do you want from Santa this year? Micky: A toy car and walkie-talkies. And if I can't have some fragile dolls, it doesn't really matter what I get. Man: Wow. Well, I'm excited, and Santa is coming.

Kotaku already asked the gaming folks what they want , so now I'll ask you: What do you want from Santa ? If you ever wanted to know how Academy Award winner Robin Williams feels about the Nintendo Wii, we …

Research

Research

#1 – SUVs

SUVs topped all other vehicle types on Santa’s list for the fourth year in a row, with 23.8% of Canadians favouring them as their primary choices – not a surprise, given that about 40% of actual new-vehicle sales fit within the utility-vehicle envelope. Consumers from Manitoba and Saskatchewan heavily preferred SUVs, with more than one-third (35.5%) choosing them.

#2 – Electric Vehicles

What did surprise was the second-place ranking of electric vehicles on respondents’ wish lists, garnering 18.0% of their responses. That’s a big increase from last year’s 11.3% share – and a huge contrast to the less than 1% of buyers actually purchasing EVs. Could the cult-culture allure of the Tesla rather than the reality of electric vehicle technology be playing a role in those dream choices?

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You actually felt like you bought the car you wanted , not the only car you could afford, even though it was near the end of its lifecycle. 45 Responses to QotW: What do you want from Japanese Santa Claus?

Anja: Oh, poor Santa Claus. Fred: And so the kids write a list, and so for instance if somebody wants a bike, he writes, 'I want a bike' and then the list is being sent to the address in the North Pole. 839 Canadian Santa Fred discusses Santa Claus in Canada .

Electric vehicles were the most popular choice in Quebec (25.1%) and British Columbia (21.3%), according to DAC.

#3 – Pickup trucks

Practicality, as well as image, probably played a role in the preference for pickup trucks by 13.3% of those responding – much closer to their real-world market share, which is in the 20% range.

#4 – Exotic/Sports Cars

Like electric vehicles, exotic and sports car are but a blip on the radar of real vehicle sales but they ranked first on 12.6% of Canadians’ wish lists. Why not? Isn’t that why they’re called wish lists?

#5 – Sedans

Sedans were fifth in the ranking, being the first choice for just 9.9% of respondents – not surprising given the continuous decline in conventional car popularity.

#6 – Small Economy Cars

Small economy cars fared even worse, making only 7.7% of the wish lists. Is it the “small” or the “economy” par of the moniker that fails to fuel aspirations?

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Your starting point is Santa Barbara, California. You can enter an exact street address if you want to get precise directions, but this is optional. How many cars do we need?

Gerry is a three-time winner of the Automobile Journalists Association of Canada ’s (AJAC) Automotive What cars do Canadians want from Santa ? The answers are both expected and, in some cases, quite surprising |.

#7 – Minivans

Does nobody dream of minivans? Very few it seems. Continuing a four-year trend, the minivan was the least popular vehicle, garnering only 5.6% of Santa’s requests.

Beyond just the overall hierarchy of vehicle segmentation in the rankings, there was also a clear correlation between interest and age for many of the vehicle types, according to DesRosiers. Declining interest in exotic and electric cars was apparent among older consumers, who showed a rising interest in pick-up trucks and small economy cars.

In addition, the popularity of an electric vehicle corresponded directly with education level, as EVs were far less popular among high school graduates (14.5%), compared to college- (17.0%) or university-educated consumers (21.7%).

What kind of vehicle did you ask Santa to bring this year?

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Source: http://ca.pressfrom.com/autos/research/-57028-what-cars-do-canadians-want-from-santa/

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