Sports CFL turns to social media to convert casual viewers into hardcore fans

15:04  14 june  2018
15:04  14 june  2018 Source:   thestar.com

'Star Wars' Actress Kelly Marie Tran Leaves Social Media Following Months of Harassment

  'Star Wars' Actress Kelly Marie Tran Leaves Social Media Following Months of Harassment Tran is not the first 'Star Wars' actress to leave social media due to abuse. Daisy Ridley, who plays Rey in the new installments, deleted her account in 2016 after facing criticism after she posted on gun control. In an interview with Glamour in early December, Ridley said, "I posted a thing about gun regulations, because I was at an event in tribute to the Orlando shooting at Pulse. People weren't nice about how I looked. And I was like, 'I'm out.' Simple as that. That is not what I signed up for.

The move doesn’t settle the revenue question, but Litz says social media initiatives are a key element of the league ’s long-term strategy to engage casual fans , who she says are typically younger and more diverse than hardcore CFL followers.

CFL turns to social media to convert casual viewers into hardcore fans . Bridge, from Brampton, Ont., combined with Kevin Glenn to lead Saskatchewan into the playoffs in 2017.


Canadian Football League marketing boss Christina Litz isn’t worried about the league’s avid fans. The Saskatchewan Roughriders die-hards who fashion helmets from watermelons and fill the stands at Regina’s Mosaic Stadium buy tickets and merchandise year-in, year-out.

But Thursday marks the start of the CFL’s first full season under Randy Ambrosie, and the league’s commissioner has ambitious commercial goals. Earlier this week he told The Star he aims to double the CFL’s total revenues by 2023, setting a lofty target for everyone tasked with selling the league.

On Monday the CFL announced a new partnership with Facebook that makes the social network the home of a new CFL pre-game show that will air on Thursday nights this summer. The move doesn’t settle the revenue question, but Litz says social media initiatives are a key element of the league’s long-term strategy to engage casual fans, who she says are typically younger and more diverse than hardcore CFL followers.

Davis solid in Redblacks' win over Argonauts

  Davis solid in Redblacks' win over Argonauts Davis solid in Redblacks' win over ArgonautsDavis, vying for Ottawa's backup job behind veteran starter Trevor Harris, finished 18-of-23 passing for 167 yards in staking the Redlblacks to a 22-10 half-time lead. He made it a 12-point game with a 19-yard TD strike to Seth Coate with 19 seconds remaining in the second quarter before 3,921 spectators.

CFL turns to social media to convert casual viewers into hardcore fans . Roughriders get another shot at Argos. Calgary to host 2019 Grey Cup, the first time since 2009.

CFL turns to social media to convert casual viewers into hardcore fans . Trump’s treatment of modern-day Black athletes who protest racism likely provides a clearer view of how he would have reacted to Johnson in real time, Morgan Campbell writes.

Growing the business means converting casuals in to CFL regulars, and Litz says initiatives like the live Facebook broadcast serve as a valuable entry point.

“The big question we asked ourselves is ‘what are those (casual) fans doing the rest of the season, and what do they look like?’” said Litz, the CFL’s chief marketing, digital and strategy officer. “When we look at what we want to do to get them following us during the regular season… it demands doing different things, and our teams have done a tremendous job on in-stadium experience.”

Even before training camp opened, former NFL quarterback Johnny Manziel lent the league marketing momentum it will carry into the regular season.

According to Google Trends, searches for “Hamilton Tiger-Cats” and “CFL” rose precipitously between May 6, when reports first surfaced that the 2012 Heisman Trophy winner was on the verge of signing in Hamilton, and May 19, when he officially joined the team. His presence has also attracted interest from U.S.-based media outlets like USA Today, which sent a reporter to Hamilton to cover Manziel’s first CFL training camp.

TSN joins the digital viewer chase

  TSN joins the digital viewer chase TSN, quietly, has joined the cord-cutter chase. With more and more people eschewed their traditional cable packages for online-only content, traditional TV has been eyeing ways to connect with the new trend of viewer. Two years after Rogers launched their Sportsnet NOW service and just weeks after it was announced DAZN had taken on UEFA […]TSN, quietly, has joined the cord-cutter chase.

CFL turns to social media to convert casual viewers into hardcore fans . NFL Fans in London Will Have A New Home Starting in 2018 Tottenham’s new stadium will be hosting a different kind of football for fans in London as Spurs announced plans to host at least one NFL game a year for 10

Social fans are amazing, but are you leveraging those relationships into loyal customers? Social media platforms are the new marketing frontier. So how can businesses truly take this tool and convert followers into loyal customers?

But the publicity boost Manziel provides isn’t a league-wide business strategy, and the folks running the CFL recognize meeting aggressive revenue targets means planning beyond a single player, team, or market.

“I got asked by the governors at the last meeting for a five-year plan,” Ambrosie told the Star’s Bruce Arthur earlier this week. “And I’m gonna start with a five-year vision, and then the plan, and then work our way through the details. I know this: I think we can double size of this league in the next five years. In terms of revenue. I think we can.”

For this season, Litz says the 30-minute weekly Facebook broadcast, which aims to showcase each market’s local fan culture, will lead in to TSN’s pre-game show. It’s loosely modeled on ESPN’s College Gameday morning show, which visits a different campus each week, and places hosts on set amid frenzied spectators.

The goal, Litz says, is to use Facebook to expose casual fans to an in-stadium entertainment experience the league thinks they’ll enjoy. She says casual fans usually parachute in during the playoffs, accounting for the uptick in post-season TV viewership. Reaching part-time fans earlier in the season could help nudge them into the habit of watching CFL games, and inch them toward becoming ticket-buying customers.

HBO gives go-ahead to Game of Thrones prequel pilot

  HBO gives go-ahead to Game of Thrones prequel pilot HBO said on Friday it is moving ahead with a prequel pilot for its hit television series Game of Thrones, the first green light for five potential spinoff projects for the award-winning medieval fantasy. HBO said it had given a pilot order to a prequel that will take place thousands of years before the events of Game of Thrones , the biggest international hit for the Time Warner channel. If all goes well with the pilot, the network will order a full TV series. The as yet untitled prequel was created by British screenwriter Jane Goldman with author George R.R.

No need to turn into a doomsday prepper or anything that intense. Social media isn’t going to disappear tomorrow. Let’s just talk about how to get ahead of the game by investing your time in converting your social media followers into email subscribers.

Это видео недоступно. 2 Strategies that Convert Viewers into Subscribers. On Video Creators we discuss how to leverage YouTube as a social platform and use it to build an audience.

Will a partnership with Facebook help lure casual fans to three-down football? The CFL sure hopes so.© Peter Power Will a partnership with Facebook help lure casual fans to three-down football? The CFL sure hopes so.

“The long-term belief is, let’s get them in (and) let’s make sure they’re having a good time,” Litz said. “As their life evolves… you remember those great times and their traditions… That’s where lifelong and avid fandom really starts happening.”

Facebook doesn’t offer the CFL an all-access pass to younger audiences. A 2017 study by the analytics firm Forrester Research found that 34 percent of U.S. teenagers surveyed found that Facebook was “for old people.” But the same study found that three quarters of those teens had Facebook accounts, even if they used them sparingly.

Sports marketing professor Peter Widdis says a solid Facebook strategy could pay off for the CFL, even if the platform has flaws.

“Facebook matters because it’s a proven platform,” Widdis said. “You’re seeing Instagram and Snapchat grow with the younger audience, but Facebook is foundational.”

Last season CFL broadcasts averaged 610,666 viewers, according to CFLdb.ca. And while a Facebook pre-game show will likely draw an audience a fraction that size, Ryerson University sports marketing professor Cheri Bradish points out that streaming via Facebook gives the CFL and its sponsors valuable data about each viewer. So even if pregame show audience is composed of casual fans, the CFL quickly learns their other interests, and can leverage that information to enrich sponsorships or target potential hardcore fans.

Late-Night TV's Comedy King Is Not Who You Think

  Late-Night TV's Comedy King Is Not Who You Think For late-night shows, television is only part of the equation. The battle for eyeballs and cachet is increasingly shifting to online, where jokes and bits are viewed millions of times. So, according to the new math, who is today's talk show king? Hint: it's not Colbert.In fact, for late-night shows, TV is practically becoming irrelevant. The real battle for eyeballs is online, where jokes and bits are viewed billions of times. "It does seem to be the future," notes Seth Meyers, whose Late Night gag about bringing Game of Thrones' Jon Snow to a party has racked up 15.3 million views, four times Colbert's real-time viewership. "So we might as well figure it out.

CFL turns to social media to convert casual viewers into hardcore fans | The Star. Teenagers might think Facebook is for old people, but in this week’s Sports Prism Morgan Campbell writes that the platform still yields valuable data in the league ’s quest to diversify its fanbase.

Discover how to warm up and convert prospects by turning your blog posts into a three-part video funnel. The offer should be relative to how much engagement viewers have had. For example, after two video views What do you think? Have you posted videos on social media to build engagement?

“Christina Litz has always tried to push the boundaries with technology and try new things,” said Bradish, the sports marketing chair at the Ted Rogers School of Management. “(This partnership) allows you to go global and reach consumers in different markets. They’re starting to reach fans in other markets who might be a fan of a player in Toronto.”

This year Facebook will pay Major League Baseball up to $35 million to broadcast 25 games exclusively on its platforms. A Blue Jays-Royals game that streamed directly to Facebook drew a reported 6.8 million views worldwide, but that figure counts any user who spent at least three seconds watching the game. According to the Philadephia Inquirer, a Phillies game streamed on Facebook averaged between 65,000 and 85,000 concurrent viewers, a significant drop from the number who would typically watch on TV.

While the CFL has streamed preseason games on Facebook, Litz said the league has no plans to move regular season contests there. But she did say the CFL would consider using the social network to reach overseas markets its current broadcast deals don’t cover.

Busted flush: Japan fans spark plumbing pinch in World Cup loo dash .
Armchair Japan fans following their team's 2-1 World Cup win over Colombia risked triggering a plumbing disaster of biblical proportions when millions rushed to the toilet at half-time. It was a case of squeaky bum time when fans finally tore themselves away from the television earlier this week after a nail-biting first 45 minutes, with water use jumping 24 percent in Tokyo during the break, the city's waterworks bureau said on Friday."We presume it's because a lot of people holding off on a trip to the bathroom all went at once," an official told AFP.

—   Share news in the SOC. Networks
This is interesting!