Technology Apple now lets you preorder apps in the App Store

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Apple has launched a simple but useful new feature for the App Store: the ability to preorderapps and have them automatically download upon their release.

A developer will now be able to put their app in the App Store up to 90 days in advance of its release, rather than only being able to publish their app when it’s ready to launch. Once it’s up, customers will be able to choose to preorder it and have the app delivered when it’s ready. The feature is available on all iterations of the App Store, so iOS, macOS, and even tvOS apps can all be offered for preorder.

Developers can offer both free and paid preorders. If the price changes during the preorder period, customers will be charged whichever is lower: the price they preordered it at, or the price at launch. They won’t be charged until the app downloads.

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Apple has quietly allowed developers to make their apps available for pre - order . It’s a basic feature — as Android fanatics will point out — but nevertheless one that has been missing from the App Store . Upcoming apps will now be allowed to list in the App Store as far out as 90 days ahead of their

Apple let a knockoff version of one of the world’s biggest crypto wallets into the App Store . Browse more Upcoming apps will now be allowed to list in the App Store as far out as 90 days ahead of their launch and as close two days before.

While it won’t be useful for every app, there are a lot that do get announced in advance, particularly games. If a developer is trying to draw attention to their new app, it’s a huge help to be able to point people to where they can actually get it — and let people buy it ahead of time so that they don’t forget.

Google has offered a similar feature for a couple years now, allowing customers to “pre-register” for an app release. That feature only notifies customers when an app is available, though — it doesn’t let them lock in a pre-order price and have it automatically download.

Still, this is a really basic feature that’s helpful to both shoppers and developers, and it’s kind of puzzling that it took Apple nearly a decade to add it. I look forward to being able to download apps on a trial basis sometime around 2025.