Technology Ottawa brewery proposes its own Buck-a-Beer challenge

19:41  08 august  2018
19:41  08 august  2018 Source:   ottawacitizen.com

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The PC government is calling the move the “ buck - a - beer challenge ” and said the move is aimed at creating more competition in the market among brewers . Even a brand like Laker, which once prided itself on its -a-bottle price point, is retailing at .95 for a 473 ml can.

“We firmly believe that you really do get what you pay for,” the brewery wrote. In order to encourage producers to lower their prices, Ford said his government would launch the buck - a - beer challenge , which would offer promotional programs

An Ottawa brewery is taking up its own “Buck-a-Beer” challenge, this one specifically designed to benefit charity.

Dominion City Brewing is jumping on the fallout of Ontario Premier Doug Ford’s announcement Tuesday, asking the province’s breweries to drop their beer prices to $1 a bottle. The request from Ford, which comes with no financial incentives, is being widely panned by Ontario brewers who argue that selling beer for at 2008 prices of $1 a bottle can’t be done profitably in 2018.

DOMINION CITY brewery will donate $1 for every can of BUCK-A-BEER Blonde Ale sold to support refugee welcome in Ottawa.© Supplied DOMINION CITY brewery will donate $1 for every can of BUCK-A-BEER Blonde Ale sold to support refugee welcome in Ottawa.

Dominion City’s co-founder Josh McJannett agrees with others in his field. However, he is proposing a twist on Ford’s challenge that is aimed at helping the ever increasing numbers of refugees that are finding their way into Ottawa.

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My Local Settings. Ottawa . Change. quickly access local content from your selected region. Buck a beer was born in Hamilton, but local brewers want none of it this time around. Why this Ontario brewery is rejecting Doug Ford's buck - a - beer challenge .

Hops, a primary ingredient in craft beer , are all locally-grown, personally nurtured and hand-picked, including what we cultivate at our own hops farm. Exclusively brewing with hop varietals full of personality and flavor contributes to the distinction and uniqueness of Buck Hill Brewery .

“As an independently-owned brewery, we can tell you unequivocally that it is impossible to sell a beer for a dollar without compromising quality,” said McJannett.

“So, we’ve decided to respond to Ontario’s buck-a-beer challenge in our own way, by inviting our customers to help refugees build a new life in Ottawa. As our contribution, we’re donating $1 for every can of our forthcoming Dominion City Buck-A-Beer Blonde Ale to support refugee integration efforts in Ottawa.”

McJannett said he plans to sell the beer for $3.50 per standard sized can (355 ml), which is smaller than the 473 ml tall cans that are increasingly appearing in retail channels.

The beer will be available at the brewery on Aug. 30.

The move comes as settlement agencies in Ottawa are asking for support from the community in order to help as many as 150 refugees that are trying to settle in the nation’s capital.

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An Ontario brewer is rising to Premier Doug Ford’s challenge to sell beer for , but others say the premier’s buck - a - beer plan is impossible and insulting. Baldwin says Ford’s campaign promise inspired his brewery to look into making its own buck - a - beer .

Olympic Sports. Video. Player's Own Voice. Great Lakes Brewery spokesman Troy Burtch says he doesn't think many breweries will accept Ontario Premier Doug Ford's " buck - a - beer challenge ." Great Lakes Breweries says in order for its Canuck Pale Ale to retail for a beer , it would be forced

While McJannett’s initiative is particularly timely, it’s not unique. Other brewers, including Whitewater Brewing Co. and the Big Rig Brewery, regularly run charitable fundraising promotions.

Even the big brewers are actively involved in charitable giving. The Molson Foundation, which is operated by Molson Coors Brewing Co., annually distributes millions of dollars to charitable causes.

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